ICC Digital Refresh

ICC Digital Refresh


International Cricket Council


Communications & Digital Positioning



To keep pace with an increasingly digitally engaged and globally mobile audience of 1 Billion committed fans, the ICC needed to evolve and build its brand appeal and narrative.

Based on a transformed core strategy and brand positioning, all branding was redesigned and the ICC’s identity updated to project the new culture and to enable the ICC to balance its formal and administrative roles with the passion of playing and being a cricket fan.

First rolled out with a redesign of the ICC’s website, social media and content, it continues at pace across all touch points as it gains buy-in, recognition and impact.


Brand Positioning
Identity Refresh
Tone of Voice
Digital Branding
Social Media Branding
Corporate Collateral & Templates
Design Services
Brand & Branding Management

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