Union Square

Established from the opportunity to embrace and master global complexity, Union Square Global Wealth Management is a Family Office with strong founding principles that are larger than the sum of their parts.

In positioning and creating a new identity, our approach reflected the independent elements and paths that influence each other and that are uniquely shaped by intellectual curiosity and intelligence. The identity represents the strong connections, relationships and interactions that help build and sustain trust, transparency and respect – all of which sit at the centre.

The beauty of complexity excites the mind; whilst order rewards it. A balanced branding system was created from geometric elements and links, alongside natural waves and intricate craftmanship. Combining these elements was just the start of building and maintaining mastered complexity across the branding system and collateral.

Activities

Positioning
Identity
Branding
Guidelines
Web Design & Development
Corporate Collateral & Presentations