August 2018

Posted by | August 30, 2018
The social, commercial & sporting value of event strategy & branding

Creating the ultimate sports event inspires, entertains and delivers big commercial rewards, the results of which are captured by full stadia, sporting spectacles and celebrations. After all, sporting events are...

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Posted by | August 3, 2018
A hard lesson:
Japan 2020’s logo

The lesson is that on the big and global stage, neither the brand owner nor designer can afford to skip proper due diligence and process – it's not just a...

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