August 2018

The social, commercial & sporting value of event strategy & branding

Creating the ultimate sports event inspires, entertains and delivers big commercial rewards, the results of which are captured by full stadia, sporting spectacles and celebrations. After all, sporting events are...

Empty seats create hollow atmospheres

A great challenge for all sports event hosts is filling seats. Naturally, the commercial need to do so is fundamental to business, but it is also vital to the atmosphere...