Caribbean Premier League

Whitestone has worked with the Caribbean Premier League since its inception in 2013. Created to redefine T20 cricket in the region, the league has grown into one of the world’s leading T20 competitions and has strategically evolved into a powerful entertainment brand that celebrates the unique energy, culture and passion across the Caribbean.

Appointed to develop the complete brand experience, we have created a bold and distinctive identity that captures “The Biggest Party In Sport” in all its vibrancy – extending across the tournament’s strategic brand narratives and visual language in the form of a flexible system that engages fans, Partners, Franchises and stakeholders across multiple international markets.

As brand guardians, we have directed, delivered and governed the CPL brand experience across digital, social, broadcast, stadiums, live events, merchandise, marketing and commercial platforms. By combining strategic thinking with creative excellence, we have helped build one of the world’s most distinctive cricket brands and an immersive brand ecosystem that showcases the unique spirit of Caribbean cricket on the global stage.

Activities

Identity & Positioning
Digital Branding
Social Branding
Broadcast Branding
Event Dressing
Advertising & Marketing
Merchandise
Uniforms & Kits
Partner Systems
Brand Guidelines
Brand Experience
VIP Hospitality
Brand Guardianship
Initiatives & Activations