Brand storytelling deeply engages and shapes our preferences and when it’s aligned within brand strategy, personality and branding it increases brand connection, loyalty and purchase intent." At the core of effective brand building lies storytelling,...
Our approach involves looking at brand building and marketing as two distinct strategies that can reach audiences in two different yet connected ways to strengthen relationships and lasting impressions." If you've ever wondered why some...
Armed with the knowledge and insight that it would take humans years to gather and interpret, AI enables us to boost creativity and make more direct connections between brands and audiences, more efficiently and effectively."...
Understanding audiences on a deeper level delivers greater ROI and budget efficiency across every aspect of brand building. And the combination of expertise, experience and AI enables us to to this faster, better and more...
By knowing how to interpret data into actionable insights and strategies, the artificial intelligence now at our fingertips can be evolved into very real human intelligence that creates stronger emotive connections between brands and audiences....
As brand builders who put audiences and data at the heart of everything we do, our role is to make data science central to our approach – an approach that uses AI to be more...
We have spent the last year enhancing and applying audience intelligence to Identify, Develop, Enhance & Accelerate (I.D.E.A.) value for brands and investors using AI. And working with social data and machine learning we have...
In a fast world and slow economy, innovators, disruptors and trendsetters view change as a means to accelerate both brand and business success. They acknowledge that innovation and development are no longer the primary domain...
Social connection and cultural belonging are key to creating demand – whether demand for a product or service, or to work for or with a business – and a crucial stage in cultivating these specific...
The term ‘brand’ is more than its ephemeral outputs or outwardly facing appearance. A company’s brand is a commercial asset – one that has financial value and has enabled brand-led businesses to outperform the stock...
We are in the early stages of AI influencing human behaviour, and during the next phase of technological disruption there’s a period of risk for brands in how they manage its use and influence over...
Supporting the case for the FIFA Women’s World Cup positioning in 2000 couldn’t be based on the traditional drivers of value at the time – $ rights value and participation levels. We needed to turn...
The start-point is recognising that professionalism is a fundamental point of positioning and differentiation that creates Brand Pull within today’s commercial landscape". In-house commercial teams seeking and converting business to business (B2B) agreements themselves is...