Moving out from the current account to position a drive to reach new external investors with consistent success through distinctive investment capabilities & service excellence
Markets
UK & Europe
With a desire to grow its third party business, AEGON Asset Management commissioned Onesixtyfourth and Whitestone to develop a strategic approach to rebrand the company from the inside out. Facing a challenging market and increasing demands for transparency, we took market insights to shape the direction, values and motivations behind the business, all of which were reflected in a new brand strategy, identity and branding system.
Activities
Brand Strategy
Brand Workshops
Naming
Corporate Identity
Internal Communications Templates
Literature & Collateral Systems
The team delivered an in-depth analytical framework that gave fresh insight on the positioning of our asset management business. The team devised a strategy that is authentic to the history of the AEGON brand and crystallised our vision for the future. This was precisely the depth of insight that we needed.
Andrew Bell, Chief Marketing Officer, Kames Capital
