Rebuilding the Brand Behind Rugby’s Most Recognisable Jersey
Markets
France and Europe
Fabien Grobon, as the new General Manager of Stade Français, decided with owner Dr. Hans-Peter Wild that the already famous Top 14 rugby club needed to refresh their strategy and identity and position the club as the rugby club of Paris. “Paris en rose” (Paris in Pink), a play on their iconic pink and creative kit, the addition of Paris to the logo and an update of the strategy led by “we are a club that reflects the values of our sport, not its conventions” is the platform from which Stade Français Paris builds their fanbase, appeal and commercial value.
Activities
Strategy consultancy
Corporate Identity
Guidelines
