Demonstrating leadership by opening new sporting & commercial opportunities for 34 National PGAs
Markets
Europe
The Confederation of Professional Golf, formerly the PGAs of Europe, needed a new brand capable of leading a connected world of golf professionals. Redefined from the ground up, the brand strategy had to do real work: demonstrate leadership, open new sporting and commercial opportunities, and deliver genuine value to the 34 National PGAs it represents, with a combined membership of over 12,550 golf professionals.
We started where every brand strategy should, in the room with the people it needed to serve. A series of workshops with the board and members shaped the strategic direction, before we translated that thinking into a new identity and branding system built to carry it forward. The strategy and brand assets were designed to match the organisation’s commercial ambitions, to help secure a stronger seat at the table for golf’s global governance and to give the National PGAs a share of the new brand’s value.
Activities
Brand Strategy & Positioning
Brand Architecture
Corporate Identity
Identity Launch Video
Branding & Comms Templates
Corporate & Partner Guidelines
Digital UI & UX
Whitestone worked closely with the board and eased us through the process of defining our purpose, brand positioning and identity in such a way that we’ve been able to use it to add value to our members and focus our business and activities.
Ian Randell, CEO, PGAs of Europe
