One Identity, A World First:
Building the Global Super League
Markets
Cricket Nations Internationally
The Global Super League (GSL) was created to unite the best cricket talent from around the globe in a competitive showcase like no other. Its vision: bring international franchises together, celebrate the diversity of cricketing cultures, and set a new benchmark for the sport, transcending borders through the game we all love.
Guyana was the natural home. Few Caribbean nations have earned their cricket credentials like it. Home to the Guyana Amazon Warriors and a past host of the CPL Finals, the country sees cricket as a catalyst for tourism and economic growth. The ExxonMobil GSL marked the moment that vision stepped onto the world stage.
We created the brand, identity and visual language to bring those ambitions together. It aligned with emerging political initiatives, announced South America’s first standalone cricket event, and built unprecedented excitement as T20 franchises arrived to compete worldwide. As brand guardians, we carried that same consistency and energy across every touchpoint, ensuring the tournament felt as world-class off the field as it was on it.
Activities
Brand Identity & Positioning
Look & Feel
Brand Guidelines
Commercial Presentations
Broadcast Graphics & Branding
Event Branding
Digital & Social Media Branding
Brand Guardianship
