Turning a franchise brand into a symbol of national pride
Market
Guyana
At the heart of the Caribbean Premier League from the beginning, the Guyana Amazon Warriors are one of the founding franchises.
From the start of its journey, we built the team identity to stand shoulder to shoulder with the world’s leading T20 franchises. As time passed, when battles have been fought and trophies have been lifted, it has gone on to embody something bigger: a fearless competitive spirit and an unwavering national ambition. Woven into the identity is the pride, energy and passion Guyana and the wider region holds for the game. The result: a logo that’s become one of the most recognisable symbols in Caribbean cricket.
On the strength of this enduring brand and evolving legacy, we were commissioned to design the team’s most recent official playing and training kits. The kits needed to do more than look sharp on the field. They needed to connect – players to fans, heritage to performance, past to future – for one of the CPL’s most respected teams and brands.
Activities
Team Identity & Branding
Team Kit Design
Photography © CPL T20 Ltd.
