Women’s Caribbean Premier League

As women’s cricket continues its rapid rise on the global stage, the Women’s Caribbean Premier League (WCPL) recognised the opportunity to establish itself as a distinctive sporting proposition in its own right. With growing audiences, increasing commercial investment and the emergence of new franchise opportunities, the league required a new identity and positioning that would reflect its ambition while inspiring the next generation of players and fans.

Alongside the launch of the new “She’s In” marketing initiative, we created a bold new look for the league and campaign to differentiate the competition from the men’s CPL. Inspired by the strength and passion of the women driving the game forward, the new identity signals the beginning of a new era and the repositioning of a brand that champions the empowerment of women worldwide, over performance alone.

Activities

Identity & Positioning
Branding System
Campaign Identity
Brand Guidelines
Brand Guardianship