Creating a global entertainment brand from the spirit of Caribbean cricket
Markets
Caribbean / USA / South Asia
We have worked with the Caribbean Premier League since its inception in 2013. What began as an ambitious rethink of T20 cricket in the region has grown into one of the world’s leading T20 competitions and a genuine entertainment powerhouse driven by the culture, colour and energy of the Caribbean.
Appointed to build the brand from the ground up in 2013 and rebrand it in 2024, the result is a bold identity for “The Biggest Party In Sport” – delivered as a system of visual language and brand narratives, engineered to flex and travel across fans, Partners, franchises and stakeholders in markets worldwide.
The ongoing work is a culmination of a clear strategy sharpened by creativity, and vibrant creativity connected by strategy. Together, they’ve built one of the most instantly identifiable brands in world cricket. And as brand guardians, we continue to direct, deliver and evolve the CPL brand experience across every platform – digital, social, broadcast, stadiums, live events, merchandise, marketing and commercial.
A global sporting stage brought to life by the unmistakable spirit of Caribbean cricket.
Activities
Identity & Positioning
Digital Branding
Social Branding
Broadcast Branding
Event Dressing
Advertising & Marketing
Merchandise
Uniforms & Kits
Partner Systems
Brand Guidelines
Brand Experience
VIP Hospitality
Brand Guardianship
Initiatives & Activations
Photography © CPL T20 Ltd.
