Camiral, a Quinta do Lago Resort

As one of Europe’s leading golf destinations, Camiral was proudly awarded the hosting rights for the 2031 Ryder Cup and as a result entered into a defining chapter in its evolving story. With international attention set to intensify in the lead up to the tournament, the resort recognised the opportunity to refine its brand, strengthen its strategic positioning and establish a direct connection to its masterbrand, Quinta do Lago Resorts.

Our primary objective was to future-proof the Camiral brand against changing needs and expectations in the luxury sector at the same time as translating the sporting prestige of the Ryder Cup into a lasting appeal. Our focus turned to building a brand story that unified the offer under one lifestyle-driven narrative and to ensuring that every expression of the brand was elevated across an updated identity, new website and consistent communications framework.

Our work also extended to Quinta do Lago, Algarve, and to the creation of the new masterbrand identity, under which both resorts come together strategically and creatively. Read more here.

Activities

Brand Strategy
Brand Architecture
Brand Story
Brand Identity
Creative Strategy
Tone of Voice
Advertising & Marketing