Evolving Europe’s most established luxury destinations for a new generation
Markets
UK / Europe / USA
Legacy at Quinta do Lago is measured in decades that have shaped the resort into one of Europe’s most prestigious lifestyle and residential destinations. But this legacy alone doesn’t guarantee relevance. Today’s discerning audiences are seeking something more profound than luxury, and the leadership team set out to meet these expectations – evolving the brand platform and story to support future growth and reinforce the resort’s multi-generational luxury positioning at the top of its category.
Growth of this nature requires intelligent thinking and structure. Alongside a new strategic platform came a wider need for clarity: a new brand architecture, a defined masterbrand strategy, and a considered connection to Camiral – a Quinta do Lago resort in Girona that plays a core part in the shared overarching brand story.
We were appointed to build that architecture and strategy – a unified vision and refined identity system designed to bring greater consistency and distinction across the brand portfolio. Aligning strategy, identity and storytelling, we helped shape a brand platform that’s more connected and more future-focused towards a deeper lifestyle identity, a stronger sense of community, and a more soulful connection to place.
This work ran in parallel with our support of the Camiral brand as it evolves towards a landmark future role as host of the Ryder Cup.Read more here.
Activities
Brand Strategy
Brand Architecture
Brand Story
Brand Identity
Creative Strategy
Creative Direction
Tone of Voice
Advertising & Marketing
Client
Quinta do Lago Resorts
Focus
Brand Platform & Branding
Markets
Global
Over five decades of legacy have shaped the Quinta do Lago resort in the Algarve into one of Europe’s most prestigious lifestyle and residential destinations. Driven to continually evolve and keep pace with today’s discerning audiences who seek something more profound than luxury alone, the leadership team identified an opportunity to support future growth and reinforce the resort’s positioning through a new brand platform and story. In addition, there was a need to carve out clarity through a new brand architecture that defined a masterbrand strategy and alignment with Camiral – a Quinta do Lago resort in Girona.
We were appointed to structure and deliver the new brand architecture through a refined identity system and unified vision that would bring greater consistency and distinction across the brand portfolio. By aligning strategy, identity and storytelling, we helped shape a more connected and future-focused brand platform to build a deeper lifestyle identity, a stronger community dynamic and a more soulful connection to place.
With the shared objective to remain distinctive and aspirational for a new generation of global audiences, the work was carried out in parallel to us supporting and evolving the Camiral brand for its role as future host to the Ryder Cup. Read more here.
Activities
Brand Strategy
Brand Architecture
Brand Story
Brand Identity
Creative Strategy
Tone of Voice
Advertising & Marketing
