Caribbean Cricket

West Indies Breakout League:
Whitestone recently developed the name and identity for the West Indies Breakout League – a new Twenty20 competition created by Cricket West Indies (CWI) and the Caribbean Premier League (CPL) to accelerate the development of the region’s next generation of professional cricketers. With the objective to inspire young players, engage new audiences and position the league as a platform for future stars, we also created the brands for all six teams, delivering a cohesive family of identities that balances individual character with collective strength.

CPL Franchise Teams:
Our work on the West Indies Breakout League and regional franchise teams built on our long-standing partnership with the CPL, which began at the launch of the league in 2013 when we were commissioned to create the identities for all six inaugural franchises. Encompassing naming and visual identities, each team brand was designed to reflect the unique culture, character and heritage of its island/country. Together, these franchise identities helped to attract new audiences and build long-time, passionate fan bases. More recently, we created the identity for the Antigua & Barbuda Falcons, introducing a bold new franchise brand that contributes to the league’s standout personality.

Activities

League Naming
League Identity
Franchise Team Naming
Team Identities & Branding
Team Kit Design