Building Brands That grow Fan Bases & create future stars From Six Founding Franchises to a Region-Wide Commercial Powerhouse
Markets
Caribbean / USA
West Indies Breakout League:
Whitestone recently developed the name and identity for the West Indies Breakout League – a new Twenty20 competition created by Cricket West Indies (CWI) and the Caribbean Premier League (CPL) to accelerate the development of the region’s next generation of professional cricketers. With the objective to inspire young players, engage new audiences and position the league as a platform for future stars, we also created the brands for all six teams, delivering a cohesive family of identities that balances individual character with collective strength.
CPL Franchise Teams:
Our work on the West Indies Breakout League is the latest chapter in a partnership with the CPL that stretches back to the league’s launch in 2013, when we created league brand the names and identities for the six inaugural franchises. Naming and visual identity alike, each one was shaped by the unique culture, character and heritage of its island or country. Those identities went on to do more than look good on shirts; they helped build a commercial platforms and passionate, long-standing fan bases across the region. Most recently, that cohesive approach gave rise to an identity for the Antigua & Barbuda Falcons – a bold new franchise brand that contributes to the league’s standout personality.
Activities
League Naming
League Identity
Franchise Team Naming
Team Identities & Branding
Team Kit Design
Photography © CPL T20 Ltd.
