Bringing the Unforgettable Atmosphere of Lord’s to New Audiences
Markets
UK / International
The Home of Cricket: a ground that’s hosted some of the sport’s most exceptional matches, watched by generations. But even a place with this much history and heritage doesn’t stand still. Spectacular redevelopments and ambitious future plans mean Lord’s is opening its gates to more people, and offering more ways to experience it.
That growth needed a voice as comfortable speaking to lifelong cricket fans as it is to premium and UHNW audiences, for whom hospitality at Lord’s is as much a statement as an experience. We were brought in to create new campaigns to headline and present Lord’s tickets, premium debenture seating and hospitality packages.
The creative work was built to capture the immersive moments and unmissable rivalries that bring Lord’s to life, match after match, season after season. And the promise at the heart of it all was simple: the best of cricket, delivered by Lord’s, wrapped in an atmosphere found nowhere else in the world.
Activities
Campaign Themes (2019-present)
Headlines & Copy Writing
Print & Digital Branding
Marketing Look and Feel
Campaign Design & Assets
