Building a Brand for the first ever Standalone Cricket League in South America & a world first for domestic teams to compete on the international stage
Focus
Identity, Branding & Activation
Markets
South America, Caribbean & International
Home to the Guyana Amazon Warriors – one of the Caribbean Premier League’s most successful franchises – and previous host of the CPL Finals, Guyana has firmly established itself as one of the region’s leading cricket destinations. As the sport continues to grow as both a national passion and a catalyst for tourism and economic development, the launch of the ExxonMobil Global Super League marked a defining moment for the country’s ambitions on the world stage.
Creating a landmark new international T20 league required a visual identity that could unite multiple objectives and ambitions: aligning with emerging political initiatives, presenting South America’s first standalone cricket event and building unprecedented excitement as T20 franchises from around the world were welcomed to compete at the highest level.
Beyond the core identity, we acted as brand guardians across every touchpoint, ensuring a consistent and engaging experience wherever the tournament came to life.
Activities
Brand Identity & Positioning
Look & Feel
Brand Guidelines
Commercial Presentations
Broadcast Graphics & Branding
Event Branding
Digital & Social Media Branding
Brand Guardianship
