GSL

Home to the Guyana Amazon Warriors – one of the Caribbean Premier League’s most successful franchises – and previous host of the CPL Finals, Guyana has firmly established itself as one of the region’s leading cricket destinations. As the sport continues to grow as both a national passion and a catalyst for tourism and economic development, the launch of the ExxonMobil Global Super League marked a defining moment for the country’s ambitions on the world stage.

This landmark opportunity to build a new international T20 league, required a visual identity that answered multiple objectives and ambitions: to align with emerging political initiatives, present South America’s first standalone cricket event and build unprecedented excitement as T20 franchises from around the world were welcomed to compete at the highest level.

Beyond the core identity, we acted as brand guardians across every touchpoint, ensuring a consistent and engaging experience wherever the tournament came to life.

Activities

Brand Identity & Positioning
Look & Feel
Brand Guidelines
Commercial Presentations
Broadcast Graphics & Branding
Event Branding
Digital & Social Media Branding
Brand Guardianship