Kames Capital

Kames Capital

FINANCIAL BRAND POSITIONING, IDENTITY & BRANDING
Client

Kames Capital (Aegon Asset Management)

Markets

UK & Europe

With a desire to grow its third party business, AEGON Asset Management commissioned Onesixtyfourth and Whitestone to develop a strategic approach to rebrand the company from the inside out. Facing a challenging market and increasing demands for transparency, we took market insights to shape the direction, values and motivations behind the business, all of which were reflected in a new identity and branding system.

Activities

Brand Strategy
Brand Workshops
Naming
Corporate Identity
Internal Communications Templates
Literature & Collateral Systems

The team delivered an in-depth analytical framework that gave fresh insight on the positioning of our asset management business. The team devised a strategy that is authentic to the history of the AEGON brand and crystallised our vision for the future. This was precisely the depth of insight that we needed.

Andrew Bell, Chief Marketing Officer, Kames Capital