Maven

CAPTURING THE SPIRIT OF NEW YORK SOCIABILITY
Client

Maven Cocktails

Products

Chardonnay & Pinot Noir Vodka Cocktails

Markets

USA & China

Maven Cocktails is new product combining high quality wine and vodka to create a new form of cocktail. As a start-up business, the immediate need was to define and deliver a high quality brand positioning, identity, packaging, POS, marketing and communications (digital and print). Once in place our work with our strategic partner Onesixtyfourth saw immediate returns with investors contributing greater funds to support the business and growth in both the US and international markets.

Activities

Brand Positioning
Identity
Packaging
Communications
Digital & Print Marketing
Digital & Print Advertising
Social Media Branding
POS