An ICC Cricket For Good and Unicef Partnership

International Cricket Council | ICC CWC19 | Unicef


Identity, Branding & Activation



This week (16th April, 2019), ICC Cricket for Good, in partnership with UNICEF, launched the #OneDay4Children campaign that will culminate during the England v India match at the ICC Men’s Cricket World Cup 2019.

We have worked alongside the ICC, Unicef and the organising team at the ICC Cricket World Cup to bring this exciting campaign to life, starting with an identity that can inspire cricket’s one billion fans to help build a better world for every child. With the build up now in full force, #OneDay4Children is being rolled out across social media, TV, events, kit, stakeholder communications and digital platforms; and on 30 June will see Edgbaston turned pink and blue in support of ICC Cricket for Good and Unicef’s work for children in cricket playing nations across the world.


Look and Feel
Activation Branding
Social Media Branding
Corporate Collateral & Presentations
Design & Collateral Production (Digital/Print)

Created by whitestoneWP | April 18, 2019 | Creative, Management, Strategy