The Professional Body of Sports Leadership (PBSL)

Positioning, Brand Identity, Narrative

The Professional Body of Sports Leadership (PBSL)


Positioning, Brand Identity, Narrative



With no other organisation providing 360° support, the PBSL was created to provide a membership body that will deliver a new standard in sports industry leadership, support and opportunities. Focused on personal development, the PBSL is led by high profile leaders with extensive experience of holding senior positions in the sport industry.

Working alongside this dedicated team – led by Tom Sears and including other PBSL Board Members from Formula 1, Red Bull and the Rugby League World Cup – we created a strategic positioning that communicated the opportunity to ‘achieve your personal best together’. And inspired by the PBSL’s wealth of knowledge, diversity and sources for more information, the ‘asterisk’ identity was designed and brought to life across digital and print platforms.


Strategic Positioning
Brand Identity
Look & Feel
Print & Digital Applications
Business Templates
Information Packs
Brand Guardianship