The Confederation of Professional Golf (CPG)


Confederation of Professional Golf



Formerly the PGAs of Europe, the Confederation of Professional Golf (CPG) needed to define their brand and rebrand to demonstrate leadership, open new sporting and commercial opportunities, and deliver value to their 31 National PGAs, representing a combined membership in excess of 12,550 golf professionals. We ran a series of workshops with the board and members to develop the brand strategy, following which we developed their identity and branding. Since then, we’ve spoken at their conferences and provided general strategic and branding support.


Brand Strategy & Positioning
Brand Architecture
Corporate Identity
Identity Launch Video
Branding & Comms Templates
Corporate & Partner Guidelines
Digital UI & UX

Whitestone worked closely with the board and eased us through the process of defining our purpose, brand positioning and identity in such a way that we’ve been able to use it to add value to our members and focus our business and activities.

Ian Randell, CEO, PGAs of Europe