Women’s Caribbean Premier League

Women’s cricket is rising fast on the global stage and the Women’s Caribbean Premier League recognised it’s time to establish itself as a distinctive sporting proposition in its own right. With audiences growing, commercial investment building, and new franchise opportunities emerging, the league required more than a fresh look. It needed a positioning and identity equal to its ambition – set to inspire the next generation of players and fans alike.

We answered with a radical new look for the league, as well as a new “She’s In” marketing initiative – both designed to stand apart, deliberately and confidently, from the men’s CPL. Inspired by the strength, skill and passion of the women driving the game forward, the new look doesn’t just launch a campaign, it marks a new era for the entire tournament.

This new powerful and distinctive WCPL brand is built on more than performance. It’s built on empowerment – for players, for fans, for women everywhere the game reaches.

Activities

Identity & Positioning
Branding System
Campaign Identity
Brand Guidelines
Brand Guardianship