business

CHANGE – INNOVATION, RESPONSIVENESS, ADAPTABILITY OR SIMPLY SURVIVAL?

In a fast world and slow economy, innovators, disruptors and trendsetters view change as a means to accelerate both brand and business success. They acknowledge that innovation and development are...

Creating Demand: The business of Brand Pull, Brand Currency & Brand Expression in Sports

The principles of generating Brand Pull and a platform for growth through building personal identity, social connections and a sense of cultural belonging into a brand’s strategy, culture (internally and...