Rebuilding the Brand Behind Rugby’s Most Recognisable Jersey
Markets
France & Rugby Nations
Some clubs inherit their identity. Stade Français built theirs. When Fabien Grobon took on the role of General Manager, he and the owner Dr. Hans-Peter Wild saw an opportunity for an already-famous Top 14 club to claim its rightful place as the rugby club of Paris.
The result was “Paris en rose” – Paris in pink – a stratgeic platform building on the club’s own iconic pink kit, with Paris added directly into the logo itself. Anchored in the translation of a single guiding principle – “we are a club that reflects the values of our sport, not its conventions” – our work ran deeper than colour and crest. It interpreted a strategic statement and new creative philosophy into the the foundation for Stade Français Paris to build its fanbase, commercial value and capture the spirit of Paris itself.
Activities
Strategy & Consultancy
Corporate Identity & Branding
Brand Book & Guidelines
