Quinta do Lago Resorts

Over five decades of legacy have shaped the Quinta do Lago resort in the Algarve into one of Europe’s most prestigious lifestyle and residential destinations. Driven to continually evolve and keep pace with today’s discerning audiences who seek something more profound than luxury alone, the leadership team identified an opportunity to support future growth and reinforce the resort’s positioning through a new brand platform and story. In addition, there was a need to carve out clarity through a new brand architecture that defined a masterbrand strategy and alignment with Camiral – a Quinta do Lago resort in Girona.

We were appointed to structure and deliver the new brand architecture through a refined identity system and unified vision that would bring greater consistency and distinction across the brand portfolio. By aligning strategy, identity and storytelling, we helped shape a more connected and future-focused brand platform to build a deeper lifestyle identity, a stronger community dynamic and a more soulful connection to place.

With the shared objective to remain distinctive and aspirational for a new generation of global audiences, the work was carried out in parallel to us supporting and evolving the Camiral brand for its role as future host to the Ryder Cup. Read more here.

Activities

Brand Strategy
Brand Architecture
Brand Story
Brand Identity
Creative Strategy
Tone of Voice
Advertising & Marketing