Posted by | January 9, 2017
The social, commercial & sporting value of event strategy & branding

Creating the ultimate sports event inspires, entertains and delivers big commercial rewards, the results of which are captured by full stadia, sporting spectacles and celebrations. After all, sporting events are...

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Posted by | May 19, 2016
Social Currency: Why would they share?

A key brand and marketing route to success is answering the question “Why would they share?” – particularly given today’s social media driven world". Word of mouth is 10 times...

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