BRANDING & MARCOMMS

The social, commercial & sporting value of event strategy & branding

Creating the ultimate sports event inspires, entertains and delivers big commercial rewards, the results of which are captured by full stadia, sporting spectacles and celebrations. After all, sporting events are...

Sport and politics don’t mix?

Sport and politics don’t mix. No? Then why, for millennia, has being seen at and seen to support sports (aka ‘borrowing’ brands) been so important for politicians & public figures?"...

Social Currency: Why would they share?

A key brand and marketing route to success is answering the question “Why would they share?” – particularly given today’s social media driven world". Word of mouth is 10 times...

When a brand dies…

Does what happened here genuinely constitute a failing brand? A failing business, certainly, but hardly an example of not sustaining a brand over time." There recently appeared in the Business...