Armed with the knowledge and insight that it would take humans years to gather and interpret, AI enables us to boost creativity and make more direct connections between brands and audiences, more efficiently and effectively.”

We have officially entered the era of AI with the daily discovery of innovations and new ways of working driven by the big data and deep insights it offers. And as we become more accustomed to its use and capabilities, it is clear that for many sectors AI is not a replacement for humans, but a technology to embrace as a significant enhancement to what we do.

In our world of brand building and communicating with audiences, we have identified a number of human-based trends that you might not think go hand-in-hand with AI, but are in fact gaining traction thanks to the power of machine learning.

Three trends to embrace in the monumental rise of AI

1. Co-creation and co-generation:
There is a new form of collective intelligence that involves leveraging artificial intelligence by enhancing human intelligence and allowing brands and audiences to co-create in very personalised ways.

By positioning brands strategically on a people / product / business relationship axis, we are seeing a clear move towards exciting co-created brands, experiences, content and ideas.

2. Authentic relationships and experiences:
AI generated insights that tell us more meaningful information about audiences are taking us further than co-creation by leading to trends that build trust in brands and establish more sustainable and authentic mutual experiences.

Going beyond the façade of a remote business, humanised brand relationships can be developed and nurtured by deeply understanding real audience personalities, needs, interests and behaviours.

3. Simple and uncomplicated connections:
Despite the seemingly overwhelming detail of data, the speed, accuracy and transformative nature of AI allows us humans to do more with less, and to curate brands, messaging and ideas in ways that cut through better than ever.

Armed with the knowledge and insight that it would take humans years to gather and interpret, AI enables us to boost creativity and make more direct connections between brands and audiences, more efficiently and effectively.

The power of collaboration

We have re-engineered our approach and processes based on how AI can best support our brand intelligence, and how we can best harness the power of machine learning to work in partnership with both the tools at hand and our clients. It is by channeling the power of AI that we can accurately and quickly align brands to these established trends for real relationships, emotive connections and a new era of genuine collaboration.

For further insight into how to integrate AI and Brand Intelligence, please contact us.