SPORTING IDENTITIES

Innovation in sports

Supporting the case for the FIFA Women’s World Cup positioning in 2000 couldn’t be based on the traditional drivers of value at the time – $ rights value and participation...

A hard lesson:
Japan 2020’s logo

The lesson is that on the big and global stage, neither the brand owner nor designer can afford to skip proper due diligence and process – it's not just a...

New thinking & strategic revolution

The driving force behind the need for innovation is the marked change in people’s attitudes and behaviours. In no small part this can be attributed to the technological and communications...