BRAND

AT THE INTERSECTION OF BUSINESS, BRANDS & AUDIENCES

By knowing how to interpret data into actionable insights and strategies, the artificial intelligence now at our fingertips can be evolved into very real human intelligence that creates stronger emotive...

ARTIFICIAL INTELLIGENCE + HUMAN INTELLIGENCE:
EXPONENTIALLY BETTER TOGETHER

As brand builders who put audiences and data at the heart of everything we do, our role is to make data science central to our approach – an approach that...

THE I.D.E.A. OF AI & MACHINE LEARNING BEHIND BUILDING BRANDS

We have spent the last year enhancing and applying audience intelligence to Identify, Develop, Enhance & Accelerate (I.D.E.A.) value for brands and investors using AI. And working with social data...

CLIMATE LITERACY: WHAT CAN WE LEARN FROM THE RYANAIR AD BAN?

A clear positive to take from the Ryanair story is the fact that climate and CO2 emission statements are moving higher up the communications agenda for brands. This in itself...

THE INTEGRAL VALUE OF ESG IN BRAND STRATEGY

The intention, ambition and energy behind ESG must sit at the very heart of a brand’s purpose, values, operating principles and communications – in other words, make your ESG strategy...

CHANGE – INNOVATION, RESPONSIVENESS, ADAPTABILITY OR SIMPLY SURVIVAL?

In a fast world and slow economy, innovators, disruptors and trendsetters view change as a means to accelerate both brand and business success. They acknowledge that innovation and development are...

CREATING DEMAND THROUGH SOCIAL CONNECTION 
& CULTURAL BELONGING

Social connection and cultural belonging are key to creating demand – whether demand for a product or service, or to work for or with a business – and a crucial...

THE CULTURAL ENGINES OF LOYALTY & GROWTH

The term ‘brand’ is more than its ephemeral outputs or outwardly facing appearance. A company’s brand is a commercial asset – one that has financial value and has enabled brand-led...

INNOVATION IN SPORTS

Supporting the case for the FIFA Women’s World Cup positioning in 2000 couldn’t be based on the traditional drivers of value at the time – $ rights value and participation...

CREATING DEMAND: THE BUSINESS OF BRAND PULL, BRAND CURRENCY & BRAND EXPRESSION IN SPORTS

The principles of generating Brand Pull and a platform for growth through building personal identity, social connections and a sense of cultural belonging into a brand’s strategy, culture (internally and...