Posted by | June 5, 2019
The Age of AI, 5G & How it affects building brands

We are in the early stages of AI influencing human behaviour, and during the next phase of technological disruption there’s a period of risk for brands in how they manage...

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Posted by | May 31, 2019
Innovation in sports

Supporting the case for the FIFA Women’s World Cup positioning in 2000 couldn’t be based on the traditional drivers of value at the time – $ rights value and participation...

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Posted by | January 27, 2019
Creating Demand: The business of Brand Pull, Brand Currency & Brand Expression in Sports

The principles of generating Brand Pull and a platform for growth through building personal identity, social connections and a sense of cultural belonging into a brand’s strategy, culture (internally and...

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Posted by | October 14, 2018
The increasing humanisation 
of brands & their impact on the
bottom line

'Brand Pull' is founded on a shift in emphasis from traditional push-marketing to a relationship driven approach through the brand". Brand Pull "Brand Pull” is founded on a shift in...

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