Advertising

AT THE INTERSECTION OF BUSINESS, BRANDS & AUDIENCES

By knowing how to interpret data into actionable insights and strategies, the artificial intelligence now at our fingertips can be evolved into very real human intelligence that creates stronger emotive...

ARTIFICIAL INTELLIGENCE + HUMAN INTELLIGENCE:
EXPONENTIALLY BETTER TOGETHER

As brand builders who put audiences and data at the heart of everything we do, our role is to make data science central to our approach – an approach that...

THE I.D.E.A. OF AI & MACHINE LEARNING BEHIND BUILDING BRANDS

We have spent the last year enhancing and applying audience intelligence to Identify, Develop, Enhance & Accelerate (I.D.E.A.) value for brands and investors using AI. And working with social data...

CLIMATE LITERACY: WHAT CAN WE LEARN FROM THE RYANAIR AD BAN?

A clear positive to take from the Ryanair story is the fact that climate and CO2 emission statements are moving higher up the communications agenda for brands. This in itself...