Aqua Sana (Center Parcs)

Aqua Sana (Center Parcs)

REPOSITIONING & SETTING A NEW STANDARD FOR A NATIONAL LEISURE BUSINESS
Client

Aqua Sana (Center Parcs)

Products

Spa & Treatments

Markets

UK

Center Parcs required a new positioning and look for their spa brand Aqua Sana to coincide with the launch of the Woburn site. Celebrating the key attributes at the heart of Aqua Sana, working with our strategic partner Onesixtyfourth, we developed a positioning and look & feel that is designed to represent the journey taken, from the contentment of treatments to the social communal environments and the invigorating feeling experienced.

Activities

Brand Positioning
Creative & Design Direction
Photographic Narrative & Direction