Putting purpose into property & change into place
Markets
UK / Europe
Ethical Property was never in the business of just leasing space. Its mission was always bigger – providing workspace for organisations making a genuine, positive difference in their communities. As that mission grew, so did the need for a brand that could grow with it. And when the whole world changed in 2020, the moment arrived to define a new strategy, launch a new identity and craft a new communications framework equal to the task ahead.
“Putting purpose into property, and change into place.” Inspired by the passion at the heart of the business, communicated from the Board down, that single idea became the foundation for a new strategic platform, branding system and audience-focused narratives. The result is a brand that feels progressive, collaborative and future-forward in equal measure, but most importantly, a catalyst to support continuous change.
Activities
Brand Statement
B2B & B2C Messaging Matrix
Brand Identity
Look & Feel
Digital & Print Templates
Brand Guardianship
Client
Ethical Property
Focus
Brand Positioning, Brand Identity & Communications Strategy
Markets
UK & International
Having worked with the Ethical Property team for the last four years, we have supported their strategic evolution as they have grown and continued to provide workspace for organisations that make a positive difference in their communities. And with the whole world changing in 2020, it was time to launch a new identity and communications strategy.
‘Putting purpose into property and change into place’, the new messaging strategy provided a more audience-focused framework, and the new identity system was created to align Ethical Property’s strategy and objectives. Altogether more progressive, collaborative and future-forward, the new communications and identity delivered a catalyst for continuous change and a more supportive environment for change-making.
Activities
Brand Statement
B2B & B2C Messaging Matrix
Brand Identity
Look & Feel
Digital & Print Templates
Brand Guardianship
