Ethical Property

Brand Positioning, Brand Identity & Communications Strategy

Ethical Property


Brand Positioning, Brand Identity & Communications Strategy


UK & International

Having worked with the Ethical Property team for the last four years, we have supported their strategic evolution as they have grown and continued to provide workspace for organisations that make a positive difference in their communities. And with the whole world changing in 2020, it was time to launch a new identity and communications strategy.

‘Putting purpose into property and change into place’, the new messaging strategy provided a more audience-focused framework, and the new identity system was created to align Ethical Property’s strategy and objectives. Altogether more progressive, collaborative and future-forward, the new communications and identity delivered a catalyst for continuous change and a more supportive environment for change-making.


Brand Statement
B2B & B2C Messaging Matrix
Brand Identity
Look & Feel
Digital & Print Templates
Brand Guardianship