The 6IXTY Caribbean Cricket

Cricket's Power Game

Caribbean Premier League (CPL)


Positioning, Brand Identity, Look & Feel


Caribbean and worldwide

Our work in Caribbean cricket began in 2013 with positioning the inaugural Caribbean Premier League (CPL) and the creation of all six franchise team identities. Fast forward to today (2022), and we have recently developed the positioning, identity and look and feel for The 6IXTY – the CPL’s innovative new format, introducing interactivity into cricket to engage new audiences.

Presenting a festival of hard-hitting entertainment, Cricket’s Power Game has been designed to appeal to younger fans by bringing gamification to a bigger, bolder brand of cricket. Showcasing the men’s and women’s game, The 6IXTY represents an exciting future for the CPL and the game as a whole, in the home of the big 6s.


Positioning Tagline
Brand Identity
Look & Feel
Brand Guidelines
Branding Approach
Stakeholder Communications
Logo Animation