Brand Identity & Communications
For 20 years, Good Work Network had been instrumental in supporting entrepreneurial minority and women-owned small businesses to succeed and prosper. To celebrate this milestone, a new identity has been created – communicating the company’s purpose-driven objectives and continued focus on building a more diverse, inclusive, and equitable economy.
Bringing to life OneSixtyFourth’s brand positioning and naming strategy, the rebrand was launched across the business from websites and communications to design of the company’s New Orleans offices – signalling the company taking action and creating a powerful platform from which to build the futures of the many important businesses it supports.
Identity System & Guidelines