From Groupe S.E.A. to IKIGAI Education: Communicating Complexity with Clarity
Markets
France / Europe
Some rebrands focus on a change of name. This one was driven by a complete change of philosophy. When Groupe S.E.A. set out to become IKIGAI Education – a rebrand rooted in genuinely progressive business ambitions – the change needed more than a new logo to carry it.
IKIGAI Education is built on a simple premise: individuality. Every school and every programme exists for dynamic individuals motivated by their own perspectives and their own journey through education. With one corporate brand and seven distinct sub-brands – each connected whilst delivering different education programmes – the complexity was real.
A considered brand architecture, unified visual identity and integrated graphic system was designed to hold together the new brand concept and the message behind it – communicating clearly to stakeholders, internal audiences, students and parents alike. A comprehensive brand book brought the whole system home, from conception to the complete new identity system and activations.
Activities
Corporate Brand Identity
Sub-brand Identity System
Branding Architecture
Graphic System
Brand Book
