International Cricket Council


Identity, Branding, Communications, Digital Positioning and Commercial



The ICC is one of our longest standing relationships in the sports world. Our work has spanned most areas of their business, across their most prestigious cricketing events and properties, to their brand identity and sub-brand system and three successive commercial rights cycles.

To keep pace with an increasingly digitally engaged and globally mobile audience of 1 Billion committed fans, the ICC brand has been evolved to build its appeal and narrative. Based on a transformed brand positioning, all branding was redesigned and the ICC’s identity and its portfolio of properties updated to project the new culture.

Continuing to deliver on its formal and administrative roles alongside the engagement and passion of playing and being a cricket fan, the ICC most recently commissioned us to brand its NFT product – ICC Crictos. Working alongside the ICC and its platform delivery partner, FanCraze, we crafted the brand name, identity, branding assets and approach.


Brand Positioning
Identity Refresh
Tone of Voice & Communications
Digital & Social Media Branding
Corporate Collateral & Templates
ICC Properties Identity & Branding Systems
Brand & Branding Management & Consultancy
Commercial Content, Narrative & Copywriting
Info-graphics & Presentations
Design & Collateral Production (Digital/Print)
Videos & Graphics