SPORT

Posted by | May 31, 2019
Innovation in sports

Supporting the case for the FIFA Women’s World Cup positioning in 2000 couldn’t be based on the traditional drivers of value at the time – $ rights value and participation...

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Posted by | July 30, 2018
Empty seats create hollow atmospheres

A great challenge for all sports event hosts is filling seats. Naturally, the commercial need to do so is fundamental to business, but it is also vital to the atmosphere...

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