Posted by | May 31, 2019
Innovation in sports

Supporting the case for the FIFA Women’s World Cup positioning in 2000 couldn’t be based on the traditional drivers of value at the time – $ rights value and participation...

Continue Reading
Posted by | July 30, 2018
Empty seats create hollow atmospheres

A great challenge for all sports event hosts is filling seats. Naturally, the commercial need to do so is fundamental to business, but it is also vital to the atmosphere...

Continue Reading