Armed with the knowledge and insight that it would take humans years to gather and interpret, AI enables us to boost creativity and make more direct connections between brands and...
Understanding audiences on a deeper level delivers greater ROI and budget efficiency across every aspect of brand building. And the combination of expertise, experience and AI enables us to to...
By knowing how to interpret data into actionable insights and strategies, the artificial intelligence now at our fingertips can be evolved into very real human intelligence that creates stronger emotive...
A clear positive to take from the Ryanair story is the fact that climate and CO2 emission statements are moving higher up the communications agenda for brands. This in itself...
The intention, ambition and energy behind ESG must sit at the very heart of a brand’s purpose, values, operating principles and communications – in other words, make your ESG strategy...
We are in the early stages of AI influencing human behaviour, and during the next phase of technological disruption there’s a period of risk for brands in how they manage...