BRAND NARRATIVE

THE IMPACT OF STORYTELLING ON SHAPING PREFERENCES & DRIVING PURCHASING BEHAVIOUR

Brand storytelling deeply engages and shapes our preferences and when it’s aligned within brand strategy, personality and branding it increases brand connection, loyalty and purchase intent." At the core of...

WHY LONG-TERM BRAND BUILDING & STORYTELLING MATTER IN A SHORT-TERM WORLD

Our approach involves looking at brand building and marketing as two distinct strategies that can reach audiences in two different yet connected ways to strengthen relationships and lasting impressions." If...

TREND FOCUS:
COLLABORATIVE INTELLIGENCE

Armed with the knowledge and insight that it would take humans years to gather and interpret, AI enables us to boost creativity and make more direct connections between brands and...

THE CONSTRUCTS OF CHOICE

Understanding audiences on a deeper level delivers greater ROI and budget efficiency across every aspect of brand building. And the combination of expertise, experience and AI enables us to to...

AT THE INTERSECTION OF BUSINESS, BRANDS & AUDIENCES

By knowing how to interpret data into actionable insights and strategies, the artificial intelligence now at our fingertips can be evolved into very real human intelligence that creates stronger emotive...

CLIMATE LITERACY: WHAT CAN WE LEARN FROM THE RYANAIR AD BAN?

A clear positive to take from the Ryanair story is the fact that climate and CO2 emission statements are moving higher up the communications agenda for brands. This in itself...

THE INTEGRAL VALUE OF ESG IN BRAND STRATEGY

The intention, ambition and energy behind ESG must sit at the very heart of a brand’s purpose, values, operating principles and communications – in other words, make your ESG strategy...

THE AGE OF AI, 5G & HOW IT AFFECTS BUILDING BRANDS

We are in the early stages of AI influencing human behaviour, and during the next phase of technological disruption there’s a period of risk for brands in how they manage...