BRAND NARRATIVE

AT THE INTERSECTION OF BUSINESS, BRANDS & AUDIENCES

By knowing how to interpret data into actionable insights and strategies, the artificial intelligence now at our fingertips can be evolved into very real human intelligence that creates stronger emotive...

CLIMATE LITERACY: WHAT CAN WE LEARN FROM THE RYANAIR AD BAN?

A clear positive to take from the Ryanair story is the fact that climate and CO2 emission statements are moving higher up the communications agenda for brands. This in itself...

THE INTEGRAL VALUE OF ESG IN BRAND STRATEGY

The intention, ambition and energy behind ESG must sit at the very heart of a brand’s purpose, values, operating principles and communications – in other words, make your ESG strategy...

THE AGE OF AI, 5G & HOW IT AFFECTS BUILDING BRANDS

We are in the early stages of AI influencing human behaviour, and during the next phase of technological disruption there’s a period of risk for brands in how they manage...