MANAGEMENT

The Age of AI, 5G & How it affects building brands

We are in the early stages of AI influencing human behaviour, and during the next phase of technological disruption there’s a period of risk for brands in how they manage...

Innovation in sports

Supporting the case for the FIFA Women’s World Cup positioning in 2000 couldn’t be based on the traditional drivers of value at the time – $ rights value and participation...

Central brand & multiple stakeholder management

Everyone involved in a business likes to make their mark, but how do you make sure everyone remains true to the 'brand’ in doing so?" It's a fact of life...