International Cricket Council


Branding, Communications, Digital Positioning and Commercial



The ICC is one of our longest standing relationships in the sports world. Our work has spanned most areas of their business, across their most prestigious cricketing events and properties.
To keep pace with an increasingly digitally engaged and globally mobile audience of 1 Billion committed fans, the ICC needed to evolve and build its brand appeal and narrative.

Based on a transformed core strategy and brand positioning, all branding was redesigned and the ICC’s identity and its portfolio of properties updated to project the new culture and to enable the ICC to balance its formal and administrative roles with the passion of playing and being a cricket fan.

First rolled out with a redesign of the ICC’s website, social media and content, it continues at pace across all touch points as it gains buy-in, recognition and impact.

Our passion and knowledge in cricket have also supported the successful sales and marketing of two eight-year commercial rights cycles.


Brand Positioning
Identity Refresh
Tone of Voice & Communications
Digital & Social Media Branding
Corporate Collateral & Templates
ICC Properties Identity & Branding Systems
Brand & Branding Management & Consultancy
Commercial Content, Narrative & Copywriting
Info-graphics & Presentations
Design & Collateral Production (Digital/Print)
Videos & Graphics