Brand Value

Posted by | June 5, 2019
The Age of AI, 5G & How it affects building brands

We are in the early stages of AI influencing human behaviour, and during the next phase of technological disruption there’s a period of risk for brands in how they manage...

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Posted by | May 31, 2019
Innovation in sports

Supporting the case for the FIFA Women’s World Cup positioning in 2000 couldn’t be based on the traditional drivers of value at the time – $ rights value and participation...

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